The single channel e-tailer is the standalone company selling their wares online. While this is a common eCommerce business model these folks can have a hard time competing with the conglomerate e-tailers and the big box stores out there.

This site sells one product, or one type of product or a single brand. You'll find examples of these that adhere to the clicks and bricks methodology and some that are online only. They often excel at niche marketing, focusing on a specific demographic and look and feel that will appeal to their target consumer. These sites also focus on offering the best and most innovative products and excellent customer service to differentiate themselves in the marketplace.

Sites like these will often use conglomerate e-tailers and shopping portals as marketing initiatives while working specifically on branding and standing out among their competitors on their own websites to increase direct traffic.

http://www.avenabotanicals.com/

Avena Botanicals is a small e-tailer of organic medicinal herb and bodycare products. They have a small, niche web presence and they operate as a B2B and B2C presence. Their marketing efforts are specific and niche oriented and their presence in physical storefronts through their B2B relationships is a primary driving force in their branding. Once they secure customers through their presence in physical stores, consumers can return to the store or purchase their products online. In some instances, if people can't purchase exactly what they need, they can also go to the website to access the full array of products.

http://www.brooklynindustries.com/

Brooklyn Industries is a great example of a clicks and bricks niche e-tailer scenario. They have specifically geo-located stores in and around the Brooklyn area and their simple and trendy web presence which serves to solidify their brand and offer their wares to anyone unable to hit a physical storefront. This allows them to promote their local locations and ultimately will help them grow their business as their online presence grows more profitable.

http://www.davidandgoliathtees.com/

Message and printed t-shirts have been hot for a few years now and David and Goliath take their messages to the edge of propriety...and occasionally beyond. With a couple of stores in specific locations - like Las Vegas - they clearly market to a young, hip and slightly off color crowd. They also engage in B2B relationships with other clothing websites out there, offering David and Goliath tees to a wider audience and ultimately drawing traffic to their own site.