In January, four trade groups announced that they would be developing behavioral advertising standards . The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB). The standards have now been released and are as follows: The Education Principle calls for participation in efforts to inform individuals and businesses about online behavioral advertising. The Read More...

Read the complete post at http://feeds.searchenginewatch.com/~r/sewblog/~3/rE1Md9m6Yog/090702-130541