At SES San Jose 2009, I've been asked to make a solo presentation to kick of the Search and Community Track. The title of the session is " How to Optimize for Search & Engage the Community ." I've been working on my presentation, but it lacked a compelling case study that illustrated how a community organization had used search engine optimization and YouTube video to generate measurable results. I had planned to show examples of videos created by Barack Obama's presidential Read More...

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